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Hi, I'm Barry, a product designer and design lead with over 10 years of experience, based in Toronto. With a background in visual identity, I bring a craft-driven approach to creating human-centric digital experiences.

Currently designing experiences at Wealthsimple ↗

Recent work

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Willful DesignOps

How I went about operationalizing design at a fast-growing startup

Case study in progress...

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Willful Asset List

A place to track your key accounts, property and financials for your executor

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Dicks Sporting Goods Design System

Systemizing design at scale for the largest sporting goods retailer in the United States logo next to a project mockup. refresh

Doing the right thing, the right way, and then improving on it — positioning a growing consultancy for scale

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Zept App

A react native app that helps international students get into the best universities in North America.